Business Intelligence (BI) comprises the strategies and technologies used by businesses for the data analysis of business information. BI technologies provide historical, current and predictive views of business operations.
Common functions of business intelligence technologies include:
online analytical processing,
complex event processing,
business performance management,
and prescriptive analytics.
BI technologies can handle large amounts of structured -and sometimes unstructured- data to help identify, develop and otherwise create new strategic business opportunities.
Indeed, it sounds quite like a mouthful, but in order to understand business intelligence you only have to ask 2 questions:
1. What am I not seeing in my business from a reporting and data perspective?
2. What would I ideally like to see from a reporting and data perspective?
Business intelligence forms part of all our implementations because its the output portion of any solution.
Scroll through the live reports below for a view on what this tool can offer you.
Essentially, this Sales and Marketing Sample contains a dashboard and report for a fictitious manufacturing company named VanArsdel Ltd. This dashboard was created by the VanArsdel Chief Marketing Officer (CMO) to keep an eye on the industry and his company’s market share, product volume, sales, and sentiment.
VanArsdel has many competitors but is the market leader in its industry. The CMO wants to increase market share and discover growth opportunities. But, for some reason, VanArsdel’s market share has started to decline, with significant dips in June.
This sample is part of a series that illustrates how you can use Power BI with business-oriented data, reports and dashboards.
*This is real data supplied by obviEnce (www.obvience.com) that has been anonymized.